Intertextuality
Music videos should contain reference to different forms of media. For example video game, film or fashion. 'Lil Wayne's 6 foot 7 foot' is based on the film 'Inception' the audience recognise both the film and music video in future.
'R.E.M - Bad day' was based on a news report, which shows it being modern.
' Red Hot Chilli Peppers - Californication' was based on a video game.
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