Music and Visuals
This suggests there should be a connection between the music and visuals. By this, i mean the the tempo should flow with the music. If the song was slow, there should be slow transitioned shots and if the song was fast, the shots should be short and fast. Images or sounds could also relate to the music.
Usher - DJ got us fallin' in love
At the start of this music video from 0:15-0:18 the audience can hear a rewinding noise. Whilst at the same time, they can also see a broken bottle being pieced back together and a vinyl record being rewinded.
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