Genre Characteristics
In music videos, their are three different types of music videos, which each represent different genre characteristics.
These types are:
- Performance
- Narrative
- Conceptual
Performance:
The characteristics for a performance based video are recognised by a variety of different things for example an Rnb music video would show a dark, more gloomy performance, depending on the song's tempo. There is also a focus on the main artist and the back up dancers throughout the video.
Chris Brown - Take you down
Chris has tattoo's, which are commonly references as being apart of hip hop/ Rnb culture.
Chris has tattoo's, which are commonly references as being apart of hip hop/ Rnb culture.
Narrative:
Narrative music videos are usually based on a story, which is fragmented to show for example flashbacks. It emphasis's the meaning of the song and creates a visual picture of what the song is about in the audiences mind.
Soulja Boy - Blowing Me Kisses
Soulja boy is reminiscing about a girl from his childhood days, however there was always something in the way of there relationship, for example they would be playing outside and her dad would call her in. There are numerous flashbacks, but in the end, he gets the girl.
Conceptual:
These videos are made from simple ideas and the fact that the artist or band is not the main focus, rather the visuals on screen.
OK go - Here it goes again
The visuals for this video has no connection to the lyrics. However, the whole video is taken in one shot, therefore if anyone had messed up, they would have to shoot from square one.
Narrative music videos are usually based on a story, which is fragmented to show for example flashbacks. It emphasis's the meaning of the song and creates a visual picture of what the song is about in the audiences mind.
Soulja Boy - Blowing Me Kisses
Soulja boy is reminiscing about a girl from his childhood days, however there was always something in the way of there relationship, for example they would be playing outside and her dad would call her in. There are numerous flashbacks, but in the end, he gets the girl.
Conceptual:
These videos are made from simple ideas and the fact that the artist or band is not the main focus, rather the visuals on screen.
OK go - Here it goes again
The visuals for this video has no connection to the lyrics. However, the whole video is taken in one shot, therefore if anyone had messed up, they would have to shoot from square one.
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