Evaluation 1

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Evaluation 2

Evaluation 2 on Prezi

Evaluation 3

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Evaluation 4

Final Music Video

Final Digipack

CD COVER

CD BACK COVER

CD INSERT

CD LYRIC PAGE

Final Magazine Advert

Editing #4 - Final

I also used a variety of different transitions for my music video, which kept the audience's attraction obtained, when I was testing it

This is the transition section on iMovie:

I mostly used Cross Dissolve and at times I used Cross blur. That's because they are the most simplest and most effective.


However, I did use a couple others, for example Doorway, I used this to amplify the lyric 'Everyday I go in'. Here is the example: 

I also used Fade to black at the start and end of my video which made it look professional.


By adding text in my video enabled me to understand the purpose of the words and how they can be used to illustrate meaning.


I used the font 'REBOARD' which is the same font used throughout my ancillary tasks.

Editing #3

I also added still frames, basically still images to the music video, to indicate the artist is thinking. There is no vocals or music for when the still frames are shown, this creates the atmosphere to build up tension.

Here's an example:

Editing #2

Another problem I came across when  editing was trying to get the music to match visual, relating to Goodwin's theory's.


I tried to manually change the scene after every 'kick' or 'drum' pattern however i found it was too time consuming. 


Therefore I found out that there is an easier alternative. Its called using beat markers. I would get to this by clicking the clip trimmer button on the audio MP3 file:

Example:

Then beat markers would look like:

By pressing the 'm' key on the keyboard, the beat marker will change the scene to next scene. I found this useful and easy to understand. Which enabled me finish my project quicker and develop a greater understanding of the software iMovie.

Editing #1

After filming my footage, I began editing. The major flaw I noticed was the camera quality. The footage was very pixelated due to a poor camera. 


However, I realised by adjusting the brightness, contrast and saturation of the scene, I could make it look more professional.


Here is an image of the editing panel: 

Because my track is quite short, under 2 minutes, editing may not take long.




For the beginning of my music video, I used a genre characteristic used by modern music videos, which is a banner of information showcasing the artists name, and name of the track.

For example:

I have kept the same font as my ancillary tasks, which shows consistency and a creation of a brand identity. 

Filming #4 - Final

So being the last day of filming, I had to work quick. I still had quite a bit to do before I finished. However with the help of friends and the equipment provided, I managed to wrap up the filming in less time then I thought.


I thought the overall filming process went well, however just the artificial lighting of both in the house and in the venue were quite weak to start with, although as time progressed, I learnt more about using different angles, for example high angle, low angle, also the different shot types like tracking shot, over the shoulder.


The fact that I have shown self reflective elements in the footage shows I have an excellent understand of the conventions what makes a music video successful.

For example:

This could be seen as self reflective because the artist is watching himself in an old music, via YouTube

Filming #3

Following my storyboard, I was able to shoot mostly all of the club scenes today, however there is still a few scenes that I need to do.


What I found i think when particularly well is the lighting filter, and the effect it gave on the scene.


Here is an image of what the filter looks like:

Those three lights forming a triangle shape are the filters, I have used the red filter to create a vibrant, more colourful atmosphere to the song.

This is the effect obtained from using the filter. It changed the whole mood of the scene, which is different and unique. This could be seen as an image motif. 

As I was leaving the venue, I spoke to Bob, the manager, he told me that tomorrow is free and fortunately, so am I. Therefore I will be shooting the last few scenes in the club tomorrow and it should be a wrap.

Filming #2

The live music venue/club is only available on Wednesday's from 3pm till 6pm, due to bookings. Therefore because our prime location would be in the venue, we would have act fast. Fortunately for me, my artist and a couple others who are in the video, Wednesday we are all available. 

we could only fit one recording slot a week so we will come back next week. 

The first issue we had to tackle was lip syncing, however it was easy because the venue offered good quality, loud speakers which we were then able to play the MP3 through those speakers and the artist would sing along to the track as he performs. 

Here is a short video of how my artist lip synced: 

Filming #1

On the first day of filming, we did the majority of filming in the artists room, for certain scenes such as the black and white studio session. The picture above shows me using the the equipment provided, efficiently. For example using a tripod to hold the camera steady, which helped me because i often made the camera shake holding it free hand. The artist is wearing Beats by Dre, a genre characteristic of Hip Hop. It can also be portrayed as being an image motif because it makes the artist stand out. 


The only problem i had filming in his room was the fact that there was not enough artificial light in order obtain the preferred lighting. 

I used the iPhone 4 LED torch, which surprisingly worked. It offered enough exposure to certain areas of the artist which i wanted to amplify. For example the face, because that is his main image motif. 


Tomorrow i have organised a slot in a live music venue called Club 85 in Hitchin.

Making of Magazine Advert

Costume Ideas

I have created a collage of the different costume ideas I am thinking about using for my music video:

The headphones and diamond chain show genre characteristics, the Hip Hop target audience is already familiar with these items, therefore if they see my artist wearing them, the audience will understand clearly, what kind of music my artist makes.

Expensive clothing, that is the Ralph Lauren Polo long sleeve shirt and Vans represent designer clothing, which could have a negotiated reading. Some could argue that the artist is very materialistic and looks at brand rather quality, which could reflect a bad role model and cause jealousy. However depending on cultural position, people may also look at the clothing as influential and inspiring to other people from the same ethnic background, my artist being Sikh.

The chinos, snap back hats and Barbour jackets may be used because they have come back into fashion from the 80s to modern society. By looking at these items in the music video, the target audience will know that the artist is up to date in the latest fashion and following the trend. Therefore the audience will feel they have a more personal relationship with the artist because they can relate.  

Making of CD Insert

Making of CD Lyric Insert

Making of CD Back Cover

Making of CD Front Cover

Magazine Advert Flatplan

Magazine Advert

CD Digipak Flatplan

 CD Cover

CD Back Cover

CD Lyric Insert

CD Insert

Digipack photos

Audiences and Institutions: which institution may promote my artist/band’s music?

The magazine which I hope would support the promotion of my artist is 'RWD'

I feel this magazine suits the ideology of my artist because they seem to promote Hip-Hop/Rnb music. They tend to use colourful fonts and images throughout the front cover and body of the magazine. I think this would bee perfect for my artist because his song is quite dark and the clothes he wears is very neutral, therefore attracting a wider audience because the artist will be contradicting the house style of the magazine RWD. The fact that my artist is unsigned gives him a unique selling point and more exposure to a mass market of various variety, who are open to new music. This is because the majority of artists featured in RWD are signed to major labels such as Universal or Sony.


I would not choose the magazine 'MOJO' to represent my artists ideology because they represent more classical artists such as Oasis or The Beatles. Whereas my artist is more modern and categorized as a hybrid artist, blurring the boundaries between genres. In this case it would be Hip-Hop and Rnb.  


My media product will represent the social group, aged 15-25. I will aim to achieve this by using an artist with a similar age, therefore creating the opportunity for the target audience to relate to the artist. The target audience will be a mix between male and female because the music itself has elements which cater to the male and female genres. For example, with males, the beat can be fast tempo and upbeat. Although for females, the music can be soft and personal. The male audience are attracted the Hip-Hop side of my artist whereas the females are attracted to the Rnb side of my artist. I would say the target audience is confident and rebellious. I will represent this by using direct address, therefore the artist will be looking straight at the potential audience, thus engaging the reader. The potential audience would also have to be aware with the internet, using social networking site such as facebook, twitter or youtube. This will enable them to keep updated with the artists latest collection of music and his day to day life, maybe upcoming gigs. Because my artist is a young male, being brought up on the internet and around technology, they would promote most of there music through file sharing sites that allow the target audience to download free music. I would represent this on my media product by embedding social networking logos. The audience will have to be into Hip-Hop and Rnb because this the category my artist is under. I will represent this by keeping the clothing through all my media products the same therefore showing consistency and genre characteristics. I will also use white space to represent a simple, yet effective media product. This indicates the audience will be carefree and social lifestyle. 

CD Cover Research

702 - No Doubt

Destinys Child 

Ginewine - the bachelor 

Creating a Brand Identity

Creating a brand identity

Shooting Schedule

Final Storyboard

Fs

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Regarding the end of the storyboard, there was trouble uploading to slideshare, which caused two shots from the middle to overlap the end scenes.

Transitions used throughout the video are:

Cross dissolve
Doorway
Fade to black
Still frame
Jump cutting

Shot List

I have created a shot list, listing all the various types of shots I will use in my music video.






Long shot:

Close up:

Medium close up:












Extreme close up:

Tracking shot:

Establishing shot:

High angle shot:

Low angle shot:

Worms eye view:

Over the shoulder shot:

Film Pitch

Here is my film pitch recorded from my bedroom. I talk about the basic concept of my video, shot types and use of Goodwin's principles

Draft Storyboard

Free slideshow design made with Smilebox

Audience Collage

Audience collage

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Audience Profile

Audience profit

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Location Shots

I will be shooting in three different locations

Inside club:

These pictures were all taken without the full effect of the artificial light available because the main operator of the lighting equipment was not available. However, the stage and main floor seem like the main setting for the video, because the location will be empty, due to the fact that the story is that my artist is coming in venue to practice his performance later on in the day.

Artificial light from tube lights will be used as well as natural light from daylight in order to create a clear view for the audience. These stairs lead from the side entrance of the venue, upstairs to the front of the live music venue. I have chosen this setting because it will make the artist look dominant.

Outside Club:

The artist may leave or enter the venue from the front entrance. The venue has a back, front and side entrance to the live music venue which is located upstairs

The back door of the live music venue may be used in order to show the artist leaving the venue. There will be natural light of the sun, due to the fact that we will be shooting in daylight

Inside House:

Inside the house, I will use locations, the hallway and the artists bedroom. The hallway is long, therefore I can take a variety of shots from different positions and angles due to the different rooms. The light will come torches and light bulbs.

The room will have important mise en scene, which is relevant to the artists genre and enables the audience to feel apart of the music. 

Annotated Lyrics

Camerawork and Editing