Friday, 16 September 2011

Goodwin's Principles - Notion Of Looking

Notion Of Looking


Goodwin suggests that there are many different ways of looking in music videos. For example there are the aesthetically appealing women to look at, which promotes the saying 'sex sells'. The female body is used to attract the audiences attention and make them want to watch the video. There is also alot of eye contact involved, which creates the effect that the artist is speaking directly to them.


Akon - I Wanna Love You








The content of this music video has reference to the female body and females in general. For example the word 'Shawty' is an informal slang term for the word 'girl'. Also, there are female dancers that are the main body of the video, because the song is about women.

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