Goodwin's Principles - Image Motifs

Image Motifs


Record labels like to promote their artist. By using music videos is essential in today's society because it will be seen by the artists potential audience across the globe. Because of this, record labels demand close ups of the artist in order to create recognition.


An artists voice can be seen as an image motif, for example Drake and Lil Wayne. Drake has a softer, more Rnb voice which attracts the female audience whilst Lil Wayne has the raw deep voice, which seems more masculine. 


Drake - I Get Lonely Too 



Lil Wayne - MegaMan