YMCMB
Cash Money records uses 'YMCMB' to promote their label and become more recognised within the music industry.
'Young Money' is a record company founded by Lil Wayne, who is signed to Cash Money records.
The label members have been seen wearing various items of clothing branded 'YMCMB'. These include t-shirts, hats and sweatshirts. This meant it was exclusive to only member of the label.
However they have recently started to officially sell their merchandise online, which can be found at http://ymcmbofficial.com/
This has boosting the overall brand identity of the company because they are even used within lyrics. I think they are very successful as merchandise because not only do label members wear the items of clothing, other celebrity's such as Justin Bieber has been seen wearing a YMCMB sweatshirt.
MMG
Maybach Music Group (MMG) is a record label founded by Rick Ross.
There most obvious trait is the maybach logo, this is a symbol of class and wealth, which fits in with there music.
Every track released by the label has a girls voice softly saying 'Maybach Music' which is catchy and be remembered by their target audience.
This image shows the brand logo being made into a diamond pendent. This will influence young teenagers into buying fake pendents to become more like their favorite rappers.
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