Artist

Rajan Virdee is a 17 year old boy from Hitchin, a small town located in Hertfordshire. He is a recording artist, currently unsigned and looking to become famous from his music. He creates Hip/Hop RnB music, appealing to a certain percentage of the market (niche appeal). 

Alongside rapping, he also produces his own music and DJ’s in various locations around London. His rapping name is ‘Mc Arvee’.

He started making music when he was 11 years old, therefore has had an experience in the music industry. He has brought his own equipment that gives him the opportunity to record and edit high quality music.

Rajan has a lot of plans for the future, for example become sign a record deal and create music that will sell records, financially secure him and his family. Also record his music in an enhanced recording studio which will have more facilities. Seeing his CD’s in recognised stores across England, such as HMV would benefit his career by creating a revenue stream. 

I chose to do a music video with Rajan because he always releases tracks via Facebook or Twitter. Having a music video accompany one of his tracks would widen his target audience and gain more fans.