The headphones and diamond chain show genre characteristics, the Hip Hop target audience is already familiar with these items, therefore if they see my artist wearing them, the audience will understand clearly, what kind of music my artist makes.
Expensive clothing, that is the Ralph Lauren Polo long sleeve shirt and Vans represent designer clothing, which could have a negotiated reading. Some could argue that the artist is very materialistic and looks at brand rather quality, which could reflect a bad role model and cause jealousy. However depending on cultural position, people may also look at the clothing as influential and inspiring to other people from the same ethnic background, my artist being Sikh.
The chinos, snap back hats and Barbour jackets may be used because they have come back into fashion from the 80s to modern society. By looking at these items in the music video, the target audience will know that the artist is up to date in the latest fashion and following the trend. Therefore the audience will feel they have a more personal relationship with the artist because they can relate.
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