Audiences and Institutions: which institution may promote my artist/band’s music?

The magazine which I hope would support the promotion of my artist is 'RWD'

I feel this magazine suits the ideology of my artist because they seem to promote Hip-Hop/Rnb music. They tend to use colourful fonts and images throughout the front cover and body of the magazine. I think this would bee perfect for my artist because his song is quite dark and the clothes he wears is very neutral, therefore attracting a wider audience because the artist will be contradicting the house style of the magazine RWD. The fact that my artist is unsigned gives him a unique selling point and more exposure to a mass market of various variety, who are open to new music. This is because the majority of artists featured in RWD are signed to major labels such as Universal or Sony.


I would not choose the magazine 'MOJO' to represent my artists ideology because they represent more classical artists such as Oasis or The Beatles. Whereas my artist is more modern and categorized as a hybrid artist, blurring the boundaries between genres. In this case it would be Hip-Hop and Rnb.  


My media product will represent the social group, aged 15-25. I will aim to achieve this by using an artist with a similar age, therefore creating the opportunity for the target audience to relate to the artist. The target audience will be a mix between male and female because the music itself has elements which cater to the male and female genres. For example, with males, the beat can be fast tempo and upbeat. Although for females, the music can be soft and personal. The male audience are attracted the Hip-Hop side of my artist whereas the females are attracted to the Rnb side of my artist. I would say the target audience is confident and rebellious. I will represent this by using direct address, therefore the artist will be looking straight at the potential audience, thus engaging the reader. The potential audience would also have to be aware with the internet, using social networking site such as facebook, twitter or youtube. This will enable them to keep updated with the artists latest collection of music and his day to day life, maybe upcoming gigs. Because my artist is a young male, being brought up on the internet and around technology, they would promote most of there music through file sharing sites that allow the target audience to download free music. I would represent this on my media product by embedding social networking logos. The audience will have to be into Hip-Hop and Rnb because this the category my artist is under. I will represent this by keeping the clothing through all my media products the same therefore showing consistency and genre characteristics. I will also use white space to represent a simple, yet effective media product. This indicates the audience will be carefree and social lifestyle.